Nature of employment relationship Essay Example | Topics and Well Written Essays - 2000 words

Nature of employment relationship - Essay Example Since 2002, SABB has implemented a strategic plan called "Putting Customers First". Under this plan, customers would be the primary focus of the bank instead of giving more priority to products and services. The plan called for a total internal re-organization of the Bank to train employees to be focused and to align the delivery of its services to both corporate and personal customers (SABB 2002: 14). SABB's confidence that the plan will deliver benefits to its customers, the shareholders, and the Bank as part of its vision to be the leading financial services group in Saudi Arabia is shown by the successful increases in net income from SAR 830 million to 2.5 billion, assets from SAR 41.92 to 65.9 billion, and deposits from SAR 31.5 to 48.5 billion from the end of 2001 to the end of 2005 (SABB 2006: 16-17). SABB is the leading provider of value added and innovative Islamic financial product and services in Saudi Arabia. This is achieved while following principles of Shari'a whose core investment and market guidelines are to follow the Islamic Shari'a, honesty and integrity, professionalism, strong customer focus, and excellent reputation (SABB, 2006: 9). The main reason is that SABB is a service organization that relies on customer contact and satisfaction for its business. It will be successful if the customers of the Bank are happy with how the employees perform their work of service. This is why employees have to be first satisfied with their relationship with the Bank, because if they are not, this lack of satisfaction will be reflected in poor service quality to the customers. Poor customer service quality results in poor performance, because customers will not deposit their money in the Bank or buy the financial services that the Bank offers. The need for quality customer service is the main reason why the Bank put into effect their "Putting Customers First" strategic plan. Research has shown that in service companies like retail banks, the quality of the customer relationship can give the bank an advantage over its competitors by attracting more customers (Keltner 65-68). The Bank's customer relationship strategy requires that it upgrades its employment relationship to help bank employees to meet the different needs of its customers, not only for personal banking products and services but for the Bank's more profitable private, corporate, and investment banking products and services. Like other banks all over the world, most of its low value-added transactions like cash deposits and withdrawals, bank balance inquiries, questions about basic products and services are all done through Automatic Teller Machines, Telephone Banking, widely available Point of Sale (POS) terminals in retail outlets all over the Kingdom, and the Internet where it is cheaper to deliver the service. The cost to the Bank is lower because technology is used to serve customers by processing their transactions (Morisi 32). This will allow high value-added services like private, investment, and corporate banking to be transacted face-to-face in the Bank's branch network. The use of technology allows the Bank to reach more

Humanities Essay Example | Topics and Well Written Essays - 250 words - 5

Humanities - Essay Example The main aim of building this amphitheater was for conducting gladiator fights where slaves fought against each other and against cruel animals like the tigers. The romans came to view and cheer these fights which ended with the death of a slave (gladiator) or the animal (in the fights with the animals). This was a cruelty that was unheard of and especially the fact that people came to watch the arena and even made bets. The floor of the arena in the Colosseum was constantly covered with blood and in order to ask this, red soil was poured on regular basis (Connolly 106). This mammoth building was constructed by the emperor Vespasian and finished by his two sons: Titus and Domitian during their separate reign. It was built in the city center indicating how much power it held. Even after the main purpose of the building was done, years later, the Christians specifically the Roman Catholic Church took up the building and constantly uses it and especially during good Fridays where the Pope starts the way of the cross procession there (Hopkins 164). The Pope is powerful and hence his use of this building continues to indicate its powerful importance both historically and

Domain Name Dispute Assignment Example | Topics and Well Written Essays - 2000 words

Domain Name Dispute - Assignment Example Before dealing with the three elements necessary for substantiating the complainant’s case, it is necessary to deal with the trademark issue raised by the respondent.   What distinguishes the Uniform Dispute Resolution Policy (UNDRP) from the au. The policy is that under the au. Policy, it is not necessary for the complainant to have a registered trademark.   All that the complainant is required to prove under the au. The policy is that he or she have acquired a common law trademark through ‘sufficient evidence of use or reputation in the trademark to justify reliance on a common law trademark’.1 The Complainant has provided sufficient evidence of its common law trademark through evidence indicating that Quickileaks has been operating as a well-recognized and accessed online media outlet prior to the respondent’s registration of its domain name.   It is therefore concluded that the complainant does have a common law trademark in Quickileaks.Before dea ling with the three elements necessary for substantiating the complainant’s case, it is necessary to deal with the trademark issue raised by the respondent.   What distinguishes the Uniform Dispute Resolution Policy (UNDRP) from the au. The policy is that under the au. Policy, it is not necessary for the complainant to have a registered trademark.   All that the complainant is required to prove under the au. The policy is that he or she have acquired a common law trademark through ‘sufficient evidence of use or reputation in the trademark to justify reliance on a common law trademark’.1 The Complainant has provided sufficient evidence of its common law trademark through evidence indicating that Quickileaks has been operating as a well-recognized and accessed online media outlet prior to the respondent’s registration of its domain name.   It is therefore concluded that the complainant does have a common law trademark in Quickileaks.Identical or Confus ingly Similar When a domain name is identical to the tradename in question, this element of cybersquatting is easier to prove. The difficulty arises with respect to proving confusingly similar. While some cases the use of a qualifying word can do nothing to distinguish the domain name from the trade name. For example, in L’Oreal/L’Oreal Australia Pty v Namewise Pty Ltd /Nicholas Bolton, a domain name L’Oreal Store could not distinguish the domain name from the trade name since adding the word Store to L’Oreal does not account for the fact that L’Oreal products are sold in stores.

Why are human relationships potentially healing Essay

Why are human relationships potentially healing - Essay Example Study of both empirical and subjective theory of behavioral and psychological aspects has been undertaken along with its co-relations with neuroscience on human interactions. The practical significance of positive interpersonal relation across the various spheres of human interaction influencing and affecting ones lifestyle is explained with relevant examples for understanding the basic principles. The paper explores and examines the various researches and the theories concerning the incontestable and affirmative healing effects of human relationships. Keywords: Positive Psychology, Interpersonal relation, Communication and human relations, kinship and family relations. Man is unpredictable by nature with instincts not bounded in defined parameters. A person may react differently in different situations and circumstances depending on a lot of factors which are far more complex for the human mind to discern. Hence it has been rightly said that Human relationship is the most complex an d complicated relation between individuals and groups. However, one cannot presume to do away with authentic research and surveys to understand the dynamism of human relations. In fact, the human relationship does have the healing capability that could not be cured and by any other medicines. That is one of the reasons why many people urge to go for therapy, counselling and consultation. One of the main results of our fast paced mechanical life is loneliness. This is often the main cause of various social, cultural and psychological disorders today. Money being the driven force backed by the media hype increasing the demands for more better life and livelihood we are compelled to become slaves of capitalization. The outcome is that we tend to loose our basic foundation. We have started neglecting our family-sometimes intentionally and often unconsciously. This hampers the bondage that we had. Expectations never become a reality and frustrations crop in. Man becomes lonely and gives in to quick, false escapes to intake of drugs, cigarettes and alcohol. There has been many scientific research and discussions assessing the harmful effects on human isolation leading to trauma and mental depressions which affects the physical health too. This is a cycle. Therefore in order escape from this one have to be back to one’s own den and seek to develop and nurture the human bonds. Man is a social being and the human brain is the most â€Å"social organ†. (Cazolino, Louis, â€Å"The Neuroscience of human relationships,† 2006). Through several studies and research on human brain it became evident how the human brain develop and change depending on the human interactions and relations. Positively, when the human reacts with positive elements it demonstrates a healing and healthy development of the brain cells and membranes which in a way has the capacity to ameliorate and relieve the stress and strains of our lives. Negatively if scope for proper healthy human interaction and relationship development is not given the priority the ill-effects of such behaviours like autism, borderline cases, insomnia are inevitable. The break down of join family living may be one of the factors. Moreover, in recent times we find the breakdown in the institution of marriage itself. Recent study and survey has proved that a child born out of healthy parents having loving marital relationships are much healthier and meritorious than those who are born in single parent background. Therefore to be healthy and stay healthy one should not one look into ways of how to improve and develop one’s relationship with individuals at various levels. Within ones family, one needs to grow and develop the feelings of love,

Putting a Stop to Film Piracy Essay Example for Free

Putting a Stop to Film Piracy Essay Film piracy is one of the most lucrative forms of intellectual property theft in the United States and in the rest of the world. Movies are illegally copied, reproduced, and mass distributed in different ways such as in replicated DVDs or through the Internet for financial gains. Piracy is an act of stealing and it â€Å"includes the unauthorized copying, distribution, performance or other use of copyrighted materials† such as movies and television shows (Motion Picture Association of America). These practices result to negative impacts on consumers, the film industry, and to the whole economy. No matter how enticing are the reasons why people support pirated movies, film piracy remains to be a punishable crime for it is equal to stealing the properties and hard work of other people. Therefore, people who produce and distribute pirated movies for illegal purposes should face the consequences of their actions. Reasons Why People Engage in this Crime There are several ways how to pirate films. These movies are produced either by recording inside the theater, post-production leaks or leaks from an awards screener, stealing film print, stealing legitimate DVD prior to official date of release, or by ripping a legitimate DVD of any protective code (Treverton 37). These stolen copies of the movies are then burned or replicated in more DVDs or uploaded in the Internet without the consent of their original owners and then sold at cheaper prices or distributed for free. Despite being prohibited by law, film piracy is hard to control because many people instantly benefit from it. The people behind the business earn a lot from pirated movies because they do not have to buy the copyrights of the movies or pay royalties. Despite having lower qualities at times, buying pirated movies appeals to consumers because they can get films for free or for a very cheap price. â€Å"The low prices of pirated films compared with the legal ones make the former very attractive to buyers† (Treverton 31). Consumers who have limited budgets would prefer to buy pirated movies or download illegally from the Internet than to spend the money in cinemas. But these are only temporary benefits and in the bigger picture, film piracy causes more harm than good results. How Film Piracy Harms Pirated movies gain support from those who see them as answers to financial burdens. But many people remain unaware of the how movie piracy actually contributes to the sufferings of the whole country’s economy and film industry. These people do not recognize the importance of not supporting the products of piracy. The economy loses a lot of money annually because of the organized crime of intellectual property theft. Each year, â€Å"motion picture piracy costs the U. S. economy more than $20 billion† and because of the illegal reproduction of films, lesser income is earned by the movies and lesser money is contributed by the movie industry to the country’s economy (Grover and Shields). Piracy is also one of the biggest threats to film and music industry. The whole entertainment industry suffers from this crime. â€Å"The global film industry creates more jobs, more entertainment choices and more opportunities for the creative professions† and because of piracy, lesser opportunities are given to film production because budgets for discovering new talents, artists, directors, and production staffs are limited and restrained by the lack of budget (MPAA). There is a big possibility for the value of film making to decline and maybe even completely crash. Consumers will also suffer then because, aside from getting little for the money they invest in illegal products, they are also contributing to the wealth of people who have not really worked hard for the film. When the movie industry loses money to piracy, the costs produce quality and meaningful films and shows also become more expensive. Punishments and Consequences Piracy equals theft. Therefore, it is important to have laws created to protect the copyrights of films and television shows. â€Å"These laws help safeguard the creative works that support the livelihoods of the 2. 4 million Americans who work† together to create quality films for the entertainment of consumers (MPAA). The enforcement of laws makes copyrighted movies valuable and pirating these products makes them known as stolen properties. Many critics of the anti-piracy law and other laws related to copyright violations believe that the anti-piracy bill has harsh repercussions. Critics of anti-piracy laws believe that the punishments for acts related to piracy are too severe at times because lengthy prison terms and huge fines await those who will be caught involved in movie piracy. â€Å"First-time violators can be sentenced to up to five years in prison if the camcording was committed for financial gain or commercial advantage and fined up to $250,000† (MPAA). Critics say that there should be a limitation for the consequences of reproducing materials such as films. But for the industries that are affected by this crime, they need greater enforcement of laws because their lost sales continue increasing as consumers retain access to free music and movies on the Internet (Grover and Shields). Conclusion Reproducing copyrighted materials such as films are prohibited by laws. Piracy is a form of theft and many people profit a lot from stolen works. It has become a problematic dent in the film industry because movie outfits are hurt by this illegal act. Apprehenders are not easily caught and are not always given their rightful punishments. Purchasing pirated movies or getting them illegally from the Internet may seem like a mild offense for an ordinary person. But if this crime is done in volume, the negative consequences of movie piracy are proven to be detrimental to those who are part of the industry of film making because the act already translates into theft and a violation of another person’s rights. Works Cited Grover, Ronald and Shields, Todd. â€Å"Movie-Piracy Websites Shut Down by Raids. † 30 June 2010. Web. 23. Aug. 2010. Retrieved from http://www. bloomberg. com/news/2010-06-30/movie-piracy-web-sites-shut-down-in-coordinated-raids-by-u-s-officials. html. Motion Picture Association of America (MPAA). Frequently Asked Questions. 2010. Web. 23 Aug. 2010. Retrieved from http://www. mpaa. org/contentprotection/faq. Treverton, Gregory F. â€Å"Chapter Three: The Shape of Counterfeiting and the Example of Film Piracy. † Film Piracy, Organized Crime, and Terrorism. California: RAND Corporation, 2009. Print. Pp. 27- 38.

Moral and Ethical Role of Government

Moral and Ethical Role of Government Ethics and morality form a central position in the functioning of the government. Under normal circumstances, it is the role of the government to ensure a just society where order and harmony exist. As a result the government has to establish and enforce ethical and moral standards so as to ensure that the society functions well. Decision making is the governments chief role. Therefore it must make ethical and moral considerations in order to make decisions that are in line with the welfare of the society. Ethics and morality are used interchangeably. The two terms are related in several ways. Nonetheless, there is an inconsequential dissimilarity linking the two. Most commonly is the fact that morality goes deeper than ethics in defining human behavior and conduct. Ethics refer to the standards that make the society a better place of all while morality provide for more deeper considerations that amount to religion and spirituality. In order for the government to ensure that ethical standards are adhered to, ethics and aspects of morality are entrenched into the law. This makes it conveniently possible to enforce ethical standards and ensure that all people conform to the law. However, certain aspects of ethics and morality cannot be made legal. This will make the society more complicated since certain morality aspects and ethics are perceptive. This brings into perspective the facet of belief and religion which formulates different people to hold diverse views on the concept of ethics and morality. The upshot is that, the government plays a significant role in enforcing ethics and morality. As a result it is expected that the leaders ensure that the society is just and orderly for all. The aim of this paper is to critically examine the role of the government in morality an ethics. To succeed in this endeavor, the paper will discuss different aspects of morality and ethics. Role of Government One of the central purposes of the government is to enforce the law. The law represents the will of the people who have their own cultural and ethical perceptions of reality. As a result the government enforces the ethical and moral values of the people it governs. In other words it can be rightly said that the government serves to accomplish the peoples perceptions of reality as represented in their ethical and moral values. This makes the role of the government more complex not forgetting that not all values of ethical and moral consideration can be enforced by the government. However, the government remains the prime custodian of peoples values. Ethics and moral values have a great influence on the operation of the society. It is therefore true that the government exercises control over the society. This is true in light of the task of enforcing laws. In order to get a better understanding of the role of the government as far as ethics and morality is concerned; more focus should be on the law (Preston Bishop 2000). The law is the governments instrument of power. To perform its functions, the government relies majorly on the law. On the other hand the law is perceived as being representative of the ethical, cultural and moral values of the people. Therefore as much as the law might not be the perfect tool of enforcing ethical and moral values, it remains the governments chief weapon against unprincipled practices and immorality. The law describes what is right and acceptable in society and therefore provides a blue print towards an ethical and just society. In order to affirm their quest for a just society, citizens are expected to adhere to the provisions of the law. Therefore, the law binds the society together bringing harmony among different people. Failure to conform to the law is perceived as breaking ethical standards established and is thus punishable. Therefore, the law is perceived as the peoples will to be enforced by the government. There are a lot of challenges the government faces in its ethical and moral roles. First and foremost are the different perceptions of ethics and morality. This is coupled by the practical reality that the law does not fully represent ethical and moral standards. Perceptions are a great threat to the governments role. This is due to the fact that certain parameters which are legal are sometimes perceived as violating ethical and moral standards. A good example is the issue of abortion. As much as abortion might be legalized, it still remains a debatable ethical issue. This is due to the fact that it is seen by some members in society as unethical. Other issues include divorce and promiscuity. These conflicts underline the fact that the law is not a sufficient tool of enforcing ethical and moral values. It underscores the failure of the government to ensure a just society through enforcing the law. Ethical and Social Obligations Ethics and a society are inseparable, due to the fact that ethical standards are the adhesive of a healthy society. Therefore there can never be a society without standards that define behavior and conduct. A just society can only exist in line with a set of values that represent the ethical and moral values of the people. A society on the other hand is governed by a group of leaders through the institution of government (Kizza, 2010). Therefore, it is obvious that it is the role of the government to ensure that the society is just and orderly. This is what is referred to as social obligations of the government. In essence the government is a tool of the society. It is established by the society to govern it and enforce laws that are deemed to represent the wishes, values and convictions of the people. The governments social obligations are nothing but the functions of ensuring that ethical and moral standards are adhered to accordingly. This involves the task of ensuring that the laws set represent the ethical and moral values of the people. Conversely, the government needs to go beyond the institutional role of enforcing laws to more welfare operations. This is line with the fact that the law in itself is inefficient as far as ensuring the enforcement of ethical and moral obligations is concerned. Decision Making A critical look at the origin of government points at the true essence of the institution. Several theories outline the origin of politics or government. Nevertheless, the contract of social theory is much relevance to the governments decision making role. Under the social contract theory, members of the society came together and surrendered their freedoms in exchange for order. In order to achieve this objective, the people established a government which was to govern the state on their behalf. Among the principal roles given of this institution was that of making decisions on behalf of the people (Cremer 2009). Therefore the governments most significant role is that of decision making. The role of making a decision is supposed to be in line with the interests and values of the society. This underscores the big role played by the government in ensuring a just society for all. Therefore in making a decision the government plays an important part in enforcing ethical and moral standards. Apart from enforcing the law which is perceived as the will of the people, the government has the authority to make decision that affect the functioning of the society. Therefore in making these decisions the government ought to put ethical and moral obligations in prime focus. In this role the aspect of public trust emanates. The government has been given the public trust which must be reflected in every decision it makes. Therefore public officials must make decisions that not only promote ethics and morality but also represent the same. In making decisions the government needs to be guided by two principal aspects. First and foremost is respect of the law. The law is the supreme guarantor of morality, ethics and justice. Therefore due importance should be granted to the law in the process of making decisions. Decisions that are contrary to the provisions of the law should be discouraged. The law should be the common denominator of all government decisions. This will protect the people from leaders with evil intentions. Another critical aspect of consideration is that of ethical consideration beyond the law. This should be interpreted in a positive manner to mean that the law should be upheld in high esteem but should not be the end of ethics. Certain aspects of morality and ethics are not entrenched in the law but should be upheld in decision making. This regards appointments and other aspects of governance. This calls for integrity on the part of state officials in the discharge of their duties. Need For Appropriate Actions Leadership is a delicate affair which involves a lot of aspects. Since leadership involves the tasks of vision, direction and governance a lot of care must be made to ensure that ethical and moral; standards do not take a back seat. The government is bestowed with a daunting task of ensuring order and justice in the society. This is to be achieved through the enforcement of laws that represent the ethical and moral values of the society. This is also done through the making of legal and ethical decisions. The government therefore plays a primary role in the whole concept of ethics and morality. Through its actions, decisions and operations the government has a lot of impact on the functioning of the society. There is need for appropriate actions on the part of the government so as not to undermine ethics and morality (Kiel Lennick, 2007). Since the success of a society depends on the manner in which ethical standards are adhered to, the government officials ought to be careful in th eir actions so as to promote a just and orderly society. It is against this background that governments need to put several measures in place so as to ensure that the aspect of ethics and morality plays an important role in its functions. This will result in a justly moral and ethical society which is what will make life better for the people. As far as the governments role in achieving justice and order in society is concerned, a number of considerations are necessary. Caution must be exercised in the process discharging the functions of the government. State officers ought to conduct their activities in manner that does not undermine ethical and moral values. To start with, it will be necessary to vet people before appointment to such positions. This will ensure that all those who get these positions are people of integrity. This will go a long way in ensuring that the role of the government in guaranteeing ethics and justice is not undermined by the quality of personnel in its ranks. Suggestions The ethical and moral role of the government is instrumental in ensuring justice and order in the society. Therefore it is upon the officials in the government to ensure that their actions and activities go in line which fostering harmony among the people. This will be achieved if all the laws are enforced in line with the peoples ethical and moral values as envisaged in the law. On top of these, the decision making arm of the government must be fully used to enhance ethical and moral values in the society. It will be against the purpose of ethics should state officials make illegal and unethical decisions. Apart from that state officials must be men and women of integrity so as not to compromise the values of the society. In order to succeed in this endeavor it will be appropriate for the government to classify its moral obligations into two. These are institutional duties and the social responsibilities. The former refers to the use of laws and structures of governance to enforce total adherence to moral and ethical values. This will call for the enactment of laws that represent the ethical and moral values of the people (Fisher 2003). Through the law, the government will ensure that there is justice and order in the society. Those who break the law should be liable for punishment. These will dissuade offenders and make society orderly and harmonious. Social responsibilities refer to those roles that affirm ethical values in the cultural set up. Through this arm, the government will set up and fund several organizations and commissions to cultivate tolerance, orderliness and ethics among the society. This will call for equity and equality so that all sections of the society feels taken care of. On to p of this is the decision making role f the government. The government should use its authority to make decisions in promoting justice, order and ethics. Conclusion The government is the chief custodian of morality and ethical values in the society. It is the role of the government to ensure that moral and ethical standards are maintained in the society so as to assure order and justice. The political system gives government the sole responsibility of ensuring stability, harmony and conformity in the society. It is along this line that the government plays an immense role in guaranteeing ethical and moral values. This role can be performed in many ways. Most commonly the enforcement focuses on the enactment of laws that represent the cultural and ethical values of the people. These laws are enforced so as to ensure conformity. Those who break the law are liable to punishment in accordance to the law. Through exercising the provisions of the law, the government achieves its objective of creating a just and orderly society. However, since ethics and morality are relative terms, not all aspects of ethics and morality can be entrenched into the law. This poses a challenge to the governments role of fulfilling ethical obligations. Therefore, it vital for the government to come up with other means of achieving justice and orderliness through ethics. Through its social obligations the government enforces ethical and moral standards in the society. This can be through its decision making arm and also through the establishment and funding of agencies and organizations that cultivate a culture of ethical values. The government also guarantees ethical values by granting freedom to the people to exercise their spiritual and religious convictions. Moral and ethical as pects have spiritual and cultural connotations, therefore through equality and freedom the government ensures justice in the society. The government plays a central role in ensuring ethics and morality in the society.

Demographic Profile of Perth and Kinross

Demographic Profile of Perth and Kinross PERTH KINROSS: DIVERSITY DEMOGRAPICS Q. Assess the demographic profile of Perth and Kinross as evidenced in the 2001 council  census. How might this demographic profile impact on community care? The most important revelation of the Scottish Census of April 29th 2001 was that the ethnic minority population of Scotland had risen by 63% between 1991 and 2001; whilst the White Scottish population has remained almost static at 1.3%. Moreover, whilst the ethnic minority profile is getting younger, the White Scottish profile shows a greater percentage of members of retirement age. The story then of the 2001 Census was essentially one of growing diversity in Scottish demographics. This brief essay considers the demographic results of the 2001 census for the Perth Kinross area, and the implications of these population shifts for the councils of Perth Kinross who will have to, in the near future, take the ethnic minority profile of their area into greater account in their educational, religious and social planning. Firstly, let us consider some of the general features of the demographic profile of Perth Kinross as detailed in the 2001 Scottish Census[1]. The total population of Perth and Kinross in 2001 was 134,949; of this number around sixty percent were of employable age. Of this sixty percent 134,949 5,241 economic and social migrants left the area and 5,442 entered (an increase in entry of 201). Of the migrants who left Perth and Kinross 4,193 were of working age whilst only 3,993 of those who entered were of working age (a fall of 202). Thus these figures tell that on the whole Perth and Kinross received an increase number of migrants into the area, though the percentage of economic migrants eligible to work fell. The origins of the migrants entering Perth and Kinross were as follows: 58% were from elsewhere in Scotland, 19% from England and Wales, 13% were of unknown origin, 10% came from elsewhere in the world and less than 1% came from Northern Ireland. 23.21 % of households in Perth % Kinross have members who hold and practise different religions from other members of that household; whilst the number of households where various members are of different ethnic origins is 0.74% (compared with Scottish average of 0.97%). Turning to ethnic diversity in particular, the Scottish Census found that Scotland now has just over 100,000 citizens of ethnic minorities; this amounts to two percent of the national population of Scotland. In Perth Kinross the population that belongs to ethnic minorities represents 1% and this is 1.3% of the total ethnic minority population living in Scotland. Nationally, and in Perth Kinross also, Pakistanis represent the largest ethnic minority population, followed by Chinese, Indians and then citizens of a mixed ethnic background. Of the total ethnic minority population over 70% are Asian: Pakistani, Chinese, Bangladeshi, Indian or other South Asian. The next largest group are those people who describe themselves as of a mixed ethnic minority and these represent 12% of the ethnic minority population. These figures represent a significant overall increase in the total ethnic minority population of Perth Kinross in comparison with the 1991 census. Whereas the whole population r ose by only 1.3% from 1991 to 2001, the ethnic minority population jumped by 63% (and likely much more due to the fact that figures of asylum seekers and illegal immigrants are not included in the census). An interesting feature of the demographic profile of the ethnic minority population is that (excepting Caribbeans) all other ethnic groups have 20% or more of their population aged sixteen or less (the Mixed Group percentage is 44%); whilst the figure for White Scots is 16.96%. Correspondingly, the ethnic minority population in Perth Kinross has a smaller elderly population than the White Scottish population. What then do these figures tell about the ethnic diversity of Perth Kinross, and how do such findings impact upon policies of community care? The first important observation about the ethnic minority profile is clearly the leap of 63% between 1991 and 2001 – a figure almost fifty times higher than the growth of the White Scottish population. Perth Kinross however has only 1 of the total ethnic minority population of Scotland; the highest percentages being in major cities such as Glasgow (31%) and Edinburgh (18%). Moreover, the relative youth of the ethnic minority populations suggests that in the next decades they will produce a (relatively) higher percentage of citizens of working age; whilst the ageing White Scottish population will require a growing level of support in their retirement. In light of these changes, Perth Kinross councils now have to begin community projects that reflect the growing diversity of its population. Schools, for instance, ought to have citizensh ip classes in which the virtues of ethnic diversity, ethnic tolerance, and religious tolerance are taught. Special classes should be arranged for Non-White Scottish children where necessary; likewise, teachers should be aware of the religious practices of schoolchildren. Where there are large ethnic minority communities local councils might consider providing suitable facilities: mosques (and other religious buildings), community centres and so on. In the final analysis, it seems evident from the demographic profiles of the 1991 and 2001 censuses that the population of Scotland generally, and Perth Kinross also, is experiencing a rapid percentage increase of members who belong to an ethnic minority. What is more, this increase seems likely only to accelerate and to penetrate the more rural parts of Scotland as well as its cities. Accordingly, the Perth Kinross council must make preparations to meet the religious, educational, and social needs of their rising ethnic minority populations. At the same time, the local White Scottish population and ethnic minority communities must learn an increasing tolerance for the cultural and religious outlooks of one another. Only if this tolerance is achieved can the product of these demographic changes be edifying for all concerned. 1004 words BIBLIOGRAPHY Academic Works Internet Sources Perth Kinross Council. (2002), www.pkc.gov.uk The 2001 Scottish Census. (2001) www.gro-scotland.gov-uk/statistics/census/hm.index.html. The Oxford English Dictionary. (1989). Oxford University Press, Oxford. Encyclopaedia Wikipedia. (2000). www.wikipedia.com [1] All figures in this essay are derived from the Scottish Census of April 29th 2001. www.gro-scotland.gov-uk/statistics/census/hm.index.html.